Digital Marketing for Better and Faster Learning.
In this article, I am going to share my experience what I have learned from digital marketing and also share my perspective about marketing. This article will be useful for beginners in digital marketing.
What to expect:
- What are the fundamentals of marketing?
2. Digital marketing vs. Traditional marketing.
- CATT Marketing Funnel
- Integrated Digital Marketing
5. Personal Branding: MassTrust Blueprint
Fundamentals Of Marketing.
We learn from marketing that we cannot create demand. We can Just tap into what desire is already there.
Many people think they can just create a product, or a marketing campaign around whatever they want.
This is incorrect. You just need to focus on what the market wants. It’s more powerful than you.
Human desire is what drives everything.
It flows like a river. You cannot fight it. Only swim with it. If you can find a big river, and swim with it, you can make a lot of money.
The tricky part is, unlike a river, human desire moves, it’s finicky, it likes to chase. It is self referential, meaning as soon as you satisfy it, it changes and looks for something else. Never staying entirety constant.
Digital Marketing Vs Traditional Marketing.
· Common Traditional Marketing methods are :-
Directly mailed postcards, coupons, and informational packets
· Television or radio commercials
· Newspaper or magazine ads
· Billboards and fliers
· Telephone calls and text notifications
We see and hear many of these ads every day just by listening to the radio on the way to work or even looking out the window at the billboards as we go by. They’ve become a part of daily life.
Common Digital Marketing ways are :-
Common digital marketing methods include:
· Website content
· Email campaigns
· Content marketing
· Social media posts
· Clickable ads
· Affiliate marketing
· Search engine optimization (SEO)
Pros of Traditional marketing
If you want to reach an older demographic, traditional marketing can be very effective. According to Globe news wire, audiences ages 50+ spend almost twice as much time reading the newspaper and watching TV as compared to those ages 21–34.
· This type of marketing strategy usually works best for businesses looking to build a larger local audience. A small business would be better off competing for attention through billboards, flyers, and events rather than trying to compete for digital space against larger businesses.
· TV or radio commercials will play multiple times and remind the audience of the business, whereas digital marketing items may be skipped through or blocked (e.g., clicking “I don’t want to see this” on social media ads, or skipping through ads before YouTube videos).
·
Pros of digital marketing
Data and audience involvement can be tracked instantly. When someone clicks on a link to your site, reads an email, or follows you on social media, you have that information immediately. You can draw numerous insights from this data, including which type of content works best for a specific audience, which mediums are the most effective, and even what time of day receives the best engagement.
· Digital marketing strategies incur a much lower cost. Sending out an email campaign can save a lot of money compared to printing individual postcards and paying for postage on each.
· It works well for more global or scattered audiences because of the broad scope of digital marketing..
Which One is Better?
So, which strategy wins when comparing traditional marketing vs. digital marketing?
The short answer: it depends.
The long answer:
Digital marketing is probably the best option for most. If you want to reach a particular group of people, wherever they may be, while keeping costs low, go with digital marketing. Doing so will also allow you to collect valuable information on your audience immediately so that you can create even more effective marketing campaigns.
However, there is still a place for traditional marketing. If you want to reach an older audience or a local audience, traditional marketing methods may be more productive and stand out better than digital marketing methods. Though these methods may seem “old,” the reality is that they’ve stuck around for a reason. They work!
CATT Marketing Funnel
CATT is a marketing funnel that will help you to build the mass trust of your customers with the help of digital marketing. Content, Attention, Trust, and Transaction is the complete form of CATT.
Content: Content is the core of digital marketing. The content uses blogs, podcasts, videos, social media sites. When your site has content, people have a reason to visit, learn from it, and become new customers.
how content helps you to get a new customer:
1. Content inform your buyer persona or audience
2. Content ranks in google SERP
3. Content earns links from other sites.
4. Content is shareable on social media.
5. Content earns conversions.
6. Content makes you an industry authority
7. Content is the foundation of every digital marketing strategy.
Attention:
It is important to bring the attention of your target customer to your attention.
There are different ways to get attention on your content like SEO, Social Media Marketing, Search Engine Marketing, Affiliate Marketing, Viral Marketing, Youtube, E-mail Marketing and any other digital way can also be used to bring the attention of your customer avatar.
Trust:
After generating a large amount of traffic and attention of your future customer on your content.
You can build trust by generating leads from traffic. You can create an Email for repetitive engagement. Social proof of result is another way to build trust in your customer avatar.
Transaction:
When you build trust with your customer and build an Email list of your buyer persona.
You can offer a service or product to your future customer that is your leads and convert them to a transaction with the help of following the funnel system.
Integrated Digital Marketing Process
Integrated digital marketing is a process of engaging buyer persona and prospects with your business or brand using all methods of marketing communications to work together and assist the customer along their journey of awareness to commitment and support.
Integrated Digital Marketing includes direct marketing, social media, sales promotion, public relation, advertising, and customer relationship management.
There are some common digital marketing method:
- Content Marketing
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Digital Display Marketing
Content is the backbone of Integrated Digital Marketing. When visitors engage with your content, they become aware of your brand.
Then they start admiring your content on different digital channels — Search Engine Result Page (SERP), Social Media (Facebook, Instagram, Linkedin, Twitter & more), Google Ads, Social Media Ads & more.
They sign up for your Email list & become for your business as a lead through various lead magnet & digital channels. With the help of integrated marketing and a series of email leads become your customer.
Integrated Digital Marketing Process Flow By Digital Deepak
Integrated Digital Marketing gets website traffic, generating more leads, create more customers, and increasing sales revenue.
The unique integrated digital marketing brings in better results for your business and gives you more profit on your market.
Personal Branding.
Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes.
You use your personal branding to differentiate yourself from other people. Done well, you can tie your personal branding in with your business in ways no corporate branding can possibly succeed.
Professionally, your personal brand is the image that people see of you. It can be a combination of how they look at you in real life, how the media portrays you, and the impression that people gain from the information about you available online.
You can either ignore your personal brand, and let it develop organically, possibly chaotically, beyond your control, or you can help massage your personal brand to depict you as the person you want to be.
In the pre-internet days, your personal brand was really just your business card. Unless you were high profile in the media or somebody who featured strongly as the face of advertising, few people would have heard of you. In today’s highly public world, where every little action is discussed at length on social media, you are far less anonymous.
Examples of Personal Branding
1. Elon Musk
2. Gary Vaynerchuk
3. Leonardo DiCaprio
4. Neil Patel
5. Jeff Benzos.
I hope that you enjoyed reading this article.
What do you think that this article is informative or not?
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